Summary
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The growing political power of Gen-Z has changed the strategy of all parties. The BJP is reaching out to the youth through Instagram, while the Samajwadi Party will launch ‘Gen-Z Samvad’. Congress and BSP are also busy making new preparations to connect with young voters aged 18 to 29.
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Expansion
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The world has witnessed the power of Gen-Z. Now, political parties, becoming cautious, are engaged in formulating their strategies afresh. At the top of their priority list is Instagram, a social media platform extremely popular among the youth.
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The focus is increasing on connecting more effectively with students, professionals, and the unemployed aged 18ୟ to 29 years. Prime Minister Narendra Modi recently posted three video messages addressing the youth on Instagram. Now, in Uttar Pradesh, the Bharatiya Janata Party will further increase its footprint among the youth through this campaign in its drive. Along with this, replies will also be given to the attacks of opponents. The BJP has been given the message to convey its point in social media platforms where the youth are most active.
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Giving Responsibility to Youth in the Party
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The Samajwadi Party is now starting ‘Gen-Z Samvad’. This is considered an extension of SP’s Vision India campaign. Congress is also going to decide on a special campaign to connect with the youth. Meanwhile, BSP Chief Mayawati has given party Vice President Akash Anand the major responsibility of connecting with the youth.
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Parties Learning from Youth Protests
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Parties had begun to gauge the power of Gen-Z when youth protests were rapidly advancing from Jantar Mantar to other parts of the country. The parties got the message that the youth are vocal about their issues and their vote can be contrary to political trends. Uttar Pradesh Chief Minister Yogi Adityanath strategically prevented the protests from spreading, while accusing SP, Congress, and others of inciting the students. On the other hand, SP MP Dimple Yadav was seen reaching the protest site and helping the demonstrators.
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Analysis
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The rising political clout of Gen-Z and their proactive involvement in mass movements signal a fundamental paradigm shift in modern democratic politics. This news underscores how traditional political playbooks are rapidly becoming obsolete, forcing mainstream political organizations to pivot toward hyper-digital engagement and youth-centric agendas as matters of political survival.
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Electoral dynamics are no longer dictated solely by legacy vote-bank equations or conventional ground campaigning. Instead, the 18-to-29 demographic—comprising students, working professionals, and job-seekers—commands the analytical leverage to disrupt established political trends through sheer digital mobilization and ideological vocalism. The aggressive adoption of visual-first platforms like Instagram for political messaging, combined with the strategic delegation of organizational authority to younger leadership cadres, highlights an acute recognition across all major parties: political legitimacy in the contemporary era requires direct, unmediated resonance with a generation that demands accountability on its own terms.
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